Social Media Addiction Statistics
- Approximately 3.6 billion people worldwide use social media platforms, representing nearly 46% of the global population.
- The average daily time spent on social media platforms is about 145 minutes per day, or roughly 2 hours and 25 minutes.
- 71% of adults online use Facebook, making it the most popular social media platform.
- Instagram has over 1 billion monthly active users, with 90% of them being under the age of 35.
- 79% of internet users in the United States have a Facebook account.
- 94% of all social media users access platforms via mobile devices.
- Snapchat has over 280 million daily active users.
- 54% of social media users browse platforms multiple times a day.
- 37% of internet users in the 18-29 age group use Twitter.
- The average daily time spent on YouTube is about 40 minutes.
- 88% of 18- to 29-year-olds use social media.
- 81% of Americans use social media in some form.
- 39% of LinkedIn users have a paid account.
- TikTok has over 1.1 billion monthly active users.
- 71% of consumers who have a positive experience with a brand on social media are likely to recommend it to others.
- The average teenager spends about 9 hours per day on social media.
- 46% of social media users say they would be willing to pay for a social media subscription.
- 63% of Instagram users log in at least once per day.
- YouTube reaches more 18- to 49-year-olds in the United States than any broadcast or cable TV network.
- 70% of marketers report that social media marketing has been effective for their business.
- 57% of Millennials and 47% of Gen Xers feel that social media has a negative impact on their mental health.
- 45% of teenagers feel overwhelmed by the amount of notifications they receive on social media.
- 48% of parents worry that their child is addicted to social media.
- 33% of internet users in the 30-49 age group use Instagram.
- 89% of social media marketers use Facebook as part of their marketing strategy.
- 63% of Snapchat users visit the app daily.
- 41% of social media users feel anxious when they can't access their social media accounts.
- 70% of YouTube viewers believe that the platform helps them learn new things.
- 32% of internet users in the 50-64 age group use Instagram.
- 56% of online adults use more than one social media platform.
- 46% of social media users feel "worried or uncomfortable" when they are unable to check their accounts.
- Facebook Messenger has over 1.3 billion monthly active users.
- 74% of people use social media to make purchase decisions.
- 45% of social media users feel overwhelmed by the amount of information on social media platforms.
- 63% of Snapchat users are female.
Social Media Addiction Rates by Age Group
- 18-24 years old - 45%
- 25-34 years old - 34%
- 35-44 years old - 26%
- 45-54 years old - 20%
- 55+ years old - 16%
- 58% of smartphone users check social media within one hour of waking up.
- 81% of Millennials check Twitter at least once per day.
- 73% of Pinterest users are women.
- 47% of social media users have taken a break from using platforms at some point.
- 33% of teenagers feel pressure to post content that makes them look good to others.
- 68% of Americans get news from social media platforms.
- 75% of Instagram users take action, such as visiting a website, after seeing a post.
- 70% of YouTube views come from mobile devices.
- 43% of LinkedIn users are female.
- 78% of Twitter users are outside of the United States.
- 63% of Facebook users are male.
- 45% of internet users in the 65+ age group use Facebook.
- 85% of social media users access platforms on a daily basis.
- 51% of Instagram users access the platform multiple times per day.
- 47% of social media users have difficulty concentrating on tasks due to social media distractions.
- 62% of adults get news from social media platforms.
- 72% of Pinterest users use the platform to find inspiration for their hobbies or interests.
- 56% of internet users in the 50-64 age group use Facebook.
- 62% of YouTube users watch videos to learn how to do something.
- 51% of social media users say that social media has helped them find new friends.
- 82% of Twitter users access the platform on their mobile devices.
- 48% of teenagers feel "addicted" to their mobile devices.
- 71% of Snapchat users are under the age of 34.
- 64% of Instagram users are between the ages of 18 and 34.
- 43% of social media users have experienced online harassment or bullying.
Top 10 Countries with Highest Social Media Addiction
- The Philippines: 10 hours and 23 minutes
- South Africa: 10 hours and 19 minutes
- Brazil : 9 hours and 56 minutes
- Argentina: 9 hours and 46 minutes
- Colombia: 9 hours and 46 minutes
- Malaysia: 9 hours and 04 minutes
- Mexico: 8 hours and 56 minutes
- Thailand: 8 hours and 49 minutes
- United Arab Emirates: 8 hours and 28 minutes
- Indonesia: 8 hours and 08 minutes
Top US States with Highest Social Media Addiction
- California - 34%
- Nevada - 31%
- Washington - 29%
- Colorado - 28%
- Texas - 27%
- Oregon - 26%
- New York - 25%
- Utah - 24%
- Arizona - 23%
- Florida - 22%
Global Social Media Users
- Facebook: Facebook had over 2.8 billion monthly active users, representing approximately 36% of the global population.
- YouTube: With over 2 billion logged-in monthly users, YouTube had approximately 26% of the global population as users.
- WhatsApp: WhatsApp, a messaging platform owned by Facebook, had over 2 billion monthly active users, reaching around 26% of the global population.
- Facebook Messenger: Facebook's messaging app, Messenger, had over 1.3 billion monthly active users, representing around 17% of the global population.
- Instagram: Instagram, also owned by Facebook, had over 1 billion monthly active users, reaching about 13% of the global population.
- WeChat: WeChat, primarily popular in China, had over 1.2 billion monthly active users, reaching approximately 15% of the global population.
- TikTok: TikTok had over 732 million monthly active users, representing around 9% of the global population.
- QQ: QQ, a Chinese social media platform, had over 617 million monthly active users, reaching about 8% of the global population.
- QZone: QZone, another Chinese social media platform, had over 517 million monthly active users, representing around 7% of the global population.
- Sina Weibo: Sina Weibo, a microblogging platform popular in China, had over 511 million monthly active users, reaching about 7% of the global population.
Social Media Usage by Gender
- Female: 76% of women use Facebook, compared to 66% of men.
- Male: 66% of men use Facebook, compared to 76% of women.
- Female: 43% of women use Instagram, compared to 31% of men.
- Male: 31% of men use Instagram, compared to 43% of women.
- Female: 24% of women use Twitter, compared to 23% of men.
- Male: 23% of men use Twitter, compared to 24% of women.
- Female: 31% of women use LinkedIn, compared to 25% of men.
- Male: 25% of men use LinkedIn, compared to 31% of women.
Sources
https://www.lifestyleasia.com/ind/tech/countries-most-addicted-to-internet-and-social-media/
https://www.addictioncenter.com/drugs/social-media-addiction/
https://headphonesaddict.com/social-media-addiction-statistics/
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